Social Enterprise - The time is now

The Social Enterprise is the future of business success. The social Web is changing the way we live and work—and that, in turn, is fundamentally changing our expectations of how we communicate and engage not only with other people, but also with companies and organizations. Facebook fan pages are the new corporate website. Twitter, SMS, and blogs are supplanting email as the go-to marketing channels. Internal social networks are winning out over intranets.

But truly Social Enterprises go beyond putting up a Facebook page and responding to customer tweets. Let’s explore the answer to the question, “What is Social Enterprise?”

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What is Social Enterprise?

While cloud computing brought business solutions into the Internet era, the Social Enterprise delivers solutions to companies and service to consumers in entirely new ways that are more in line with our new social Web interactions. It elevates communication both within our companies and between companies and their communities of customers, followers, and partners.

It all starts with a customer social profile, in which you go beyond basic contact information to learn about likes and dislikes. Social media gives you a more complete picture of your customers, so you know exactly what they want and expect and can engage at a whole new level.

Internally, companies must become social by breaking down barriers and allowing good ideas to come from anywhere in the organization. In the Social Enterprise, it’s easy to stay on top of what’s important to your job and to work more collaboratively and productively with your colleagues.

Finally, building a customer social network to connect your company to the broader social Web is critical. You need to understand what people are saying on Twitter, Facebook, YouTube, and other social services, so you can filter what’s important and engage when it’s appropriate.

Building your Social Enterprise

Salesforce.com is helping companies build Social Enterprises to meet the challenge of today’s social revolution, Salesforce.com’s trusted cloud platform is fueling the Social Enterprise transformation for innovative companies of all sizes and geographies.

“Burberry is partnering with salesforce.com to build our Social Enterprise,” said the company’s CEO, Angela Ahrendts. “Our vision is that every customer will have total access to the Burberry brand and culture, regardless of where, when and how they access the company. Every CEO has to create a Social Enterprise today. You have to be totally connected to anyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years.”

Salesforce.com is the only company that can deliver the Social Enterprise because of its fast, easy and open cloud computing technologies.

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Social Enterprise

3 steps to the Social Enterprise

More companies are interacting socially, both internally and with customers. You can get social in 3 steps—where and how you start is up to you. In fact, as you read through the steps, you may find that your company has already begun its social transformation.

Get ready to engage with customers and employees in ways that are more social and mobile than ever.
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Step 1: Develop a social customer profile

You already have basic contact information for your customers and prospects, but wouldn't it be great to really understand who they are and what they like? Create a customer social profile with information from apps like Facebook and Twitter, and get a complete picture so you know exactly what people want and expect.

Social customer profile

Build complete customer social profiles right in Salesforce, and store information securely with Database.com.
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Step 2: Develop an employee social network

At work, it's hard to stay on top of what's going on and to find what you need, when you need it. An employee social network breaks down the corporate barriers and allows good ideas to come from anywhere in the company. In the Social Enterprise, it's easy to stay on top of everything that matters and to work more collaboratively and productively.

Collaborate

Collaboration is easier than ever with Chatter.
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Connect and sell

Connect with product and competitive experts, track leads and deals easily, and make social sales a reality with the Sales Cloud and Data.com.
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Service and engage

Deliver next-generation customer service with the
Service Cloud.
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Automate and extend

Build custom employee apps for your business on Force.com, or use the AppExchange to find the app you need.
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Step 3: Develop a customer social network

Billions of conversations happen online every week. A customer social network connects you with your customers on social sites like Twitter, Facebook, and YouTube. Get insight into what people are saying and filter what’s important, so you can engage and influence when it makes sense. The result: unique experiences that delight your customers and communities.

Social marketing

Build mobile and social marketing apps—like Facebook pages—with Heroku.
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Listen and analyze

Listen, connect, and engage with Radian6.
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Products and partners

Connect your customers, your products, and your enterprise data with help from Database.com.
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