So having as much CRM research and resources as possible means you can make better choices about how to improve your company's customer relationships and business bottom line.

Don't just take our word for it: all the information you need to run effective lead management, social media and customer service in the cloud can be found at Salesforce Australia's comprehensive CRM Information Resource Centre. Access authoritative CRM research & resources written by experts, industry analysts and Salesforce customers. CRM demos, webinars and white papers all await - all you need is an internet connection!

CRM Demo Centre

See firsthand how CRM applications run on the salesforce.com/au platform can help your business. Click on the CRM demos on this page for a concise and highly informative product tour, or harness the invaluable resource of Salesforce CRM white papers. With the aid of CRM research & resources, your company's customer support agents can deliver real-time solutions more quickly. And building a cloud-based self-service customer portal will help your customers help themselves, freeing up your admin.

Gartner Report on Software as a Service (SaaS) in the Enterprise. 90% of surveyed organisations plan to use as much or more SaaS this coming year. The statistics showcase the cost-effectiveness, ease of use, and rapid deployment advantages of SaaS from Salesforce Australia.

CRM White Papers and Industry Research

Enhance your CRM expertise with the numerous CRM white papers and industry research available at Salesforce.com/au's CRM Information Research Centre.

CRM White Paper: 9 Key Plays for CRM Success. Use CRM research & resources to maximise business growth while minimising risks. Read this CRM white paper to learn how to execute on sales goals, turn existing customers into advocates, and rigorously examine financial investments.

Critical CRM Information: 8 CRM Essentials Guide. Tap into this powerful information-rich white paper to keep developing new customers and beating your competitors. Updated on a yearly basis, the Guide is packed with insights from industry experts and global Salesforce customers.

Ten Winning Ideas for Managing Your Channel Do you have complete and comprehensive visibility into your indirect sales pipeline? Are you sure the revenue potential of your partner relationships are at their utmost?

Discover the answer to these questions with invaluable CRM research and resources that explain how to achieve channel management success with Salesforce CRM Partners. Imagine having the power to recruit new partners, train them faster and better, and accurately track and measure channel performance - all this in a matter of hours, not weeks.

The Salesforce Resource Centre is a hub of respected third-party research, studies, expert insights, customer surveys, CRM strategies, best practices and informed opinions. Thanks to Salesforce Australia's, it's all only a mouseclick away.