Purpleclick increases sales closing rate from 15% to 30% with the Sales Cloud

Challenge

• Lacked visibility into business processes across the region
• Wanted to keep pace with demand and maximize efficiency of sales teams
• Needed to reduce the time spent on reporting by creating more meaningful reports
• Needed better  tracking of the sales team activities to intercept problems and maximize good results
• Required more effective way of tracking leads, speed of conversion and overall conversion rates
• Wanted to obtain better visibility and control of sales pipeline

Solution

PurpleClick selected salesforce.com's Sales Cloud model, which empowers companies of all sizes to utilize enterprise-class business applications over the Internet. The company deployed Salesforce CRM Enterprise Edition across Singapore, Malaysia, Thailand, The Philippines, Vietnam and Indonesia

Results

• Low startup and maintenance costs, associated with cloud model
• Increased sales closing rate from 15 to 30 percent
• Conversion rate of leads to opportunities has increased
• Greater transparency among sales team, who can tap into real time customer account information for a deeper knowledge of customers
• Increased visibility encourages sales teams to take ownership of their accounts and ultimately leads to repeat business
• Dashboards give real time insights into the performance of the business and sales representatives
• PurpleClick has more control of its sales pipeline